The IT Crowd The IT Crowd is a british comedy TV show revolving around members of the IT department for the company Reynholm Industries. It lasted for 5 seasons, running from 2006 to 2010 on Channel 4. Each episode is based around the odd (and comedic) situations that the characters find themselves in, usually resulting in them getting in trouble. Aesthetic The aesthetic of the show follows a very natural, realistic look to not take away from the comedic effect, and to focus the attention on the script. The introduction titles are based around the appearance of an 8-bit animation as a nod towards the ‘IT’ (Information Technology) theme of the show, along with electronic style music. They use a classic style of filming with obvious use of the Rule of Thirds in every shot, which makes it easier to watch, once again helping to focus on the script and action rather than the appearance of the show. The main set is in a basement, with the office covered in posters and clutter,