Group Meeting 1/ Script Content Research

To Achieve Today:

• What approach we're taking for the package and the live
• How will it affect you?
• locations and contacts
• what are the stories
• promo ideas
• idea development
• research into Article 11 and 13

Package

• Presenter isn't present
• What is article 13?
• 
  
• Talking about how memes are being controlled (Article 13 and 11)
• Negative for consumers 
• Non-profit group Computer and Communications Industry Association (CCIA) who's members include Google, Facebook, EBay, Amazon and Netflix [1] have been vocal about their critique of Article 13, voicing their concerns in a joint-letter with EDiMA [2], a European trade association and government representation entity, who contribute to developments towards an EU digital single market that provides consumers with the benefits of the internet. [3] This all means that CCIA, who speak for very influential digital companies, has spoken against the Article 13 directive along-side an association that works to make an online 'EU Single Market' for the consumer, which guarantees the free movement of goods, capital, services and labour (the four freedoms). In their letter they expressed concern that Article 13 contradicts Articles 14 and 15 of the E-Commerce Directive [4] which prevent countries within the EU imposing an obligation on internet companies to monitor what people say online, when article 13 is requesting that internet intermediaries do just that to prevent copyright material being posted.
• Positive for creators
• In favour of the Directive are companies that represent producers [1]. 146 European music organisations have banded together to put pressure on the European government [5] 
• The new laws have been approved by members of the EU Parliament but Leaders of the member states still need to sign off on the rule changes before individual laws for each country are put into effect. [6] The legislation has changed since it's initial draft in July 2018 which was voted down. 
• How do we tone this to be understandable to children?
• As a group we looked at a similar topic that's been presented by Newsround- Brexit. We looked into how they used graphics and language to explain a complicated and law-filled topic to children. [7]

Channel Promo Ideas

• Presenter-led
• 30 seconds
• Include whats gonna be on your channel
• Local
• target audience in mind
• Social Media (Emojis?)
• Walking around distinctive areas within Kent?
• Race to the studio?
• Teleporting around Kent?
• The point of the channel is to have news available at a click of a button for young viewers- the presenter clicks on a news story on the website and he's at the location?
• So much to discover in Kent

In order to test if we would be able to edit together a promotional video in the way that we were imagining, we decided to quickly do a practice in the park, trying different transitions.

It worked surprisingly well and this only took us about 15 minutes of shooting, and 10 minutes of editing. We were thinking of aiming for a 30 second long promotional video, and just this quick test came to about 25 seconds, so we know that we will likely be over our goal as we want to try 3-5 different locations, with more of a introduction and an ending, so that there's more of a developed story to the promo. We already have a rough idea of shots for the promo;

1. A presenter pressing the Subscribe button on the Let's Talk YouTube channel on their phone or tablet;
2. Once the button is pressed, the presenter disappears and the phone lands on the sofa;
3. The presenter 'lands' in the location of the news story, looks around, and then 'jumps' to another location;
4. They do this around a few different key Medway locations (i.e. the Chatham Naval Memorial, Rochester castle);
5. Through this, upbeat music is playing, but then it slows down and the presenters 'land' in front of a view over Medway
6. They then fall a last time onto the set sofa.

We're hoping this idea will be fun and interesting to our target audience, it shows that it's an upbeat channel with active presenters, and it introduces the topic of working around the Medway area. It also brings attention to Subscribing to the channel, which is the main way to build an audience and it shows that we're a YouTube based programme. Finally, it familiarises the viewer with the set, and pushes the idea of 'with a click of a button all of these stories are available to the viewer'.

How could it be improved?

We're hoping to be able to use more varying and recognisable locations, such as Rochester castle. This will help the viewer relate to the channel more, as they might be able to recognise their hometown within the promo. For the time-being, we used Great Lines Heritage Park, as it's just outside our front door. We also considered using the Chatham Naval Memorial at the top of the hill in the park, as this is also close to home but a recognisable figure that stands out across the skyline of Medway.

We are aiming for between 3-5 different locations, which we decided upon after shooting the practice. In the practice we re-positioned 4 different times, so we thought that a good balance to get across the location of Medway without the promo running on for too long was somewhere around that number.

We used the ball as a prop in the practice, as we wanted to know how easy it would be to edit together 2 shots that used a continuous link between them. 

In it's place, we will be using a shot of the presenters using their phone or tablet to subscribe to the channel, and then the device falling onto the Let's Talk set sofa. 

Finally, to keep the movement of the film dynamic and not the same thing over and over again, we'll change from jumping up and down and 'landing' in a new location, to jumping from one side of the screen to the other. To help this flow better than it did in the practice, we'll need to use one shot where we begin with one action and then finish with another, in order to transition from one kind of jump to another.

References

1. Reynolds, M. (2018) 'What is Article 13? The EU's devisive new copyright plan explained' In: Wired [online] Accessible at: https://www.wired.co.uk/article/what-is-article-13-article-11-european-directive-on-copyright-explained-meme-ban (Accessed on 21/09.2018)
2. El Ramly, Siada. Saquet, Maud. (2017) 'E-Commerce Directive and Copyright Proposal' At: file:///C:/Users/Ellie/Downloads/Letter-to-MS-re-CLS-opinion-ahead-of-17-October-.pdf (Accessed on 21/09/2018)
3. EDiMA. 'About Us' At: http://edima-eu.org/about-us/ (Accessed on 21/09/2018)
4. Directive 2000/31/EC (2000) Elizabeth II. Article 15. Luxemberg: European Parliament.
5. Reskinoff, P. (2018) '84 European Music & Media Organisations Declare Their Support for Article 13' At: https://www.digitalmusicnews.com/2018/06/27/european-music-media-organizations-article-13/ (Accessed 21/09/2018)
6. N/A. (2018) 'European Parliament backs Copyright Changes' At: https://www.bbc.co.uk/news/technology-45495550 (Accessed 21/09/2018)
7. R. Boleto (2017) Brexit: What do all the words mean? At: https://www.bbc.co.uk/newsround/38637145 (Accessed 21/09/2018)